On 24th by Jordie
On 24th by Jordie is a Black-owned independent fashion label founded by designer Jordie McFarquhar, creating fashion-forward luxury apparel for plus-size women through bold silhouettes, elevated construction, and contemporary design.
On 24th by Jordie was founded in 2021 by designer Jordie McFarquhar. The New York-based label was created to fill a gap in the market for fashion-forward plus-size clothing that prioritizes innovative design, quality construction, and trend-conscious styling rather than basic wardrobe staples. The brand specializes in statement pieces including denim trench coats, asymmetrical skirts, mesh jackets, fringe tops, and contemporary separates designed specifically for curvy bodies. Jordie has emphasized that the label’s mission is to amplify plus-size bodies through sleek, interesting, and well-made garments that stand apart from traditional plus-size fashion offerings. On 24th by Jordie gained increased visibility after winning an Etsy Design Award in 2024 for its Winnie Trench Coat, helping establish the brand as an emerging force within the independent plus-size designer community. The brand’s collections are produced in limited quantities and sold primarily through direct-to-consumer channels. The label is known for architectural details, contrast stitching, asymmetrical construction, and elevated denim pieces. Its aesthetic blends contemporary fashion with statement-making silhouettes while maintaining a strong focus on fit for sizes 1X through 3X.
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About On 24th by Jordie
On 24th by Jordie was founded in 2021 by designer Jordie McFarquhar. The New York-based label was created to fill a gap in the market for fashion-forward plus-size clothing that prioritizes innovative design, quality construction, and trend-conscious styling rather than basic wardrobe staples. The brand specializes in statement pieces including denim trench coats, asymmetrical skirts, mesh jackets, fringe tops, and contemporary separates designed specifically for curvy bodies. Jordie has emphasized that the label’s mission is to amplify plus-size bodies through sleek, interesting, and well-made garments that stand apart from traditional plus-size fashion offerings. On 24th by Jordie gained increased visibility after winning an Etsy Design Award in 2024 for its Winnie Trench Coat, helping establish the brand as an emerging force within the independent plus-size designer community. The brand’s collections are produced in limited quantities and sold primarily through direct-to-consumer channels. The label is known for architectural details, contrast stitching, asymmetrical construction, and elevated denim pieces. Its aesthetic blends contemporary fashion with statement-making silhouettes while maintaining a strong focus on fit for sizes 1X through 3X.
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