Good American
Denim designed to fit every body equally.
Good American launched with the promise that denim should fit all sizes with equal attention to design and construction. Sizes run from 00 to 32 with inclusive denim and apparel across its full range.
FOLLOW THE BRAND
Brand Attributes
About The Brand
About Good American
Good American was co-founded in 2016 by Emma Grede and Khloe Kardashian with a deliberate commitment to inclusive sizing from day one. The brand is best known for its denim which is developed using separate fit blocks for each size rather than simple grade-ups. It has expanded into activewear swim and ready-to-wear while maintaining its founding principle that every size deserves the same quality of fit and construction.
BRAND FIT DETAILS
Sizing & Fit Details
A closer look at the sizing range, fit focus, and specialty details that shape how this brand serves plus size shoppers.
Size range
Footwear & Accessories Sizing
Specialty Fit
SHOP THE Collection
Shop Good American
Shop Good American Go straight to the source.
IN TCF EDITORIAL
Featuring Good American
Plus Size TrendsThe Real Plus Size Jeans Fit Guide That Finally Gets Your Body
Business of PlusThe CEOs Making Size-Inclusive Fashion Mainstream
Celebrity Style and FashionQueen Latifah Joins Good American’s ICONS Collection, Bringing Her Plus Size Style Legacy Front and Center
Plus Size DesignersA ‘Lil Glitz and Shine with the Good American Holiday Collection!
Style NewsGood American Flagship Store Opens in Los Angeles, Giving Us an In Person Experience that Includes Plus Sizes!
Plus Size TrendsWe’re Head Over Heels For The Latest Good American Shoe Drop!
StyleGood American Shoes?! Yup! Good American Launches Shoes UP to a Size 14 AND in Extended Widths!
Plus Size Events