Cherri Cheeks

Founded by designer and creative director Ms. Cherri, Cherri Cheeks was created to celebrate curves through stylish swimwear designed specifically for fuller figures. Based in Los Angeles, the independent label focuses on helping customers feel confident at the beach, pool, and on vacation through vibrant designs and flattering silhouettes. The brand offers one-piece swimsuits, bikinis, matching cover-ups, and resortwear featuring bold prints, bright colors, lace-up details, cut-outs, and wrap silhouettes. Collections such as Wild Cherri, Orange Crush, Splash, and Sunkissed reflect the brand’s playful, vacation-inspired aesthetic while maintaining an emphasis on comfort and support for curvier bodies. Beyond apparel, Cherri Cheeks has built a community through runway events, fashion shows, and social media that showcase plus-size models and celebrate body confidence. The brand regularly features women of diverse shapes and sizes in its campaigns and promotes the message that confidence is the best accessory. Today, Cherri Cheeks continues to operate as an independent direct-to-consumer label, expanding its swimwear collections while championing representation and visibility for curvy women in fashion.