Cherri Cheeks

Cherri Cheeks is a size-inclusive swimwear brand founded by designer and entrepreneur Cherri. The brand was created to provide fashionable, confidence-building swimwear options for curvy women who have historically been underserved by the swimwear industry. Known for vibrant colors, bold prints, cutout details, and body-celebrating silhouettes, Cherri Cheeks focuses on creating swimwear that encourages visibility rather than concealment. The brand’s collections include one-piece swimsuits, bikinis, cover-ups, and resort-inspired styles designed specifically for fuller figures. The company regularly features plus-size models and customers throughout its marketing, emphasizing body confidence and self-expression. Social media has played a significant role in the brand’s growth, helping build a community around curves, swimwear, and representation. Operating primarily through e-commerce, Cherri Cheeks continues to serve shoppers looking for affordable, trend-forward swimwear in extended sizes while promoting positive visibility for curvy women in fashion and media.