Allure Bridals
Allure Bridals is an American bridal company founded in 1998, offering wedding gowns in sizes 2–32 with a dedicated plus line, Allure Women, running 16W–32W. Known for romantic lace, beading, and a signature built-in corset, its gowns balance classic and contemporary design. Dresses are sold through authorized bridal retailers worldwide.
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About The Brand
About Allure Bridals
Founded in 1998 as a small retail store, Allure Bridals has grown into an award-winning bridal house with a family of collections including Allure Bridals, Allure Romance, Allure Couture, Madison James, and the plus-focused Allure Women line. Gowns are crafted from rich fabrics like satin, lace, and English netting, often featuring Swarovski beading, floral appliqués, and the brand’s signature built-in corset for structure and fit. With plus gowns spanning 16W–32W and pricing generally from roughly $1,200 to $3,200, Allure is a widely stocked, retailer-based destination for brides across the size spectrum.
BRAND FIT DETAILS
Sizing & Fit Details
A closer look at the sizing range, fit focus, and specialty details that shape how this brand serves plus size shoppers.
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Footwear & Accessories Sizing
Specialty Fit
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