Connect
To Top

Mattel Debuts a NEW and Updated Barbie! Check out the Curvy, Petite, and Tall Barbie!

Bigger feet, more ethnicities, different hair textures and colors, and new skin tones, Mattel and Barbie are striving to make changes and take steps to have the iconic “Barbie” reflect today’s society and I am soooo intrigued by this major shift for them.  Today, Barbie announces three new body shapes and a plethora of ethnicities to its current lineup and I am curious about this change and had to let you know about this!

Time Inc shares that “Faced with changes in beauty ideals, shifting demographics and ongoing criticism of Barbie’s impossible proportions, Mattel decided to remake the iconic blonde. The new body shapes follow the addition of new skin tones and hair textures in 2015.”

Mattel Debuts an Updated Barbie: Curvy, Petite, and Tall

Really?

Now, the auntie in me is hyped. The plus size blogger in me is curious. And the woman I am is appreciative.

They’ll all be called Barbie, but it’s the curvy one—with meat on her thighs and a protruding tummy and behind—that marks the most startling change to the most infamous body in the world.”

Mattel Debuts an Updated Barbie: Curvy, Petite, and Tall How did this change come about? Well, Time magazine shares that this was a top secret two-year project called Project Dawn. And knowing where and how Barbie resonated in the minds of women today, Kim Culmone, head of design, posed a challenge to her team:

“If you could design Barbie today, how would you make her a reflection of the times?”

And what did we get? A mountain of perfectly timed changes:

  • Barbie’s face to have less makeup and look younger
  • Giving her articulated ankles so she could wear flats as well as heels
  • Giving her new skin tones to add diversity
  • And most importantly, changing the body
Related:   FFFWeek 2014 Recap: Just My Size Blogger Breakfast + Survey Results Revealed

Mattel Debuts an Updated Barbie: Curvy, Petite, and Tall How can you get your hands on one of these dolls? Well, today, sales kick off and these newer Barbie’s will exclusively on Barbie.com at first while it “negotiates with retailers for extra shelf space to make room for the new bodies and their clothes alongside the original.” Business first, I get it! But what intrigues me are the varied hues of brown- INCLUSIVE of African American, Asian, Latino, and Middle Eastern women. THIS makes me happy. Not only do you have your choice of hues, but you also can play with her hair texture, haircuts, and if you notice, their eyes too!

Mattel Debuts an Updated Barbie: Curvy, Petite, and Tall Take a peek at the making of these new Barbie Dolls, I am so intrigued about this long-awaited and much-needed change!

I will not lie, I do wish that Curvy Barbie was more… plus, but I do appreciate the newer silhouette and the changes that have been made. As they get the feedback, I do hope that they opt to add a few more pounds to the curvy Barbie. But in the meantime, the changes made are a great first step (however late it is) for them to step into the modern times!

But do you want to see them? I have a few images and stylings of the new Curvy Barbie to share! Here you go!

Related:   River Island to Introduce Plus Size Collection- RI Plus

Mattel Introduces the Curvy Barbie

Mattel Debuts an Updated Barbie: Curvy, Petite, and Tall

Kind of cool huh? BLUE HAIR!?!? Yes.

There is sooo much more to the story and I invite you to read the rest over on Time.com where they go into the focus groups, sales, and more of the motivation about this.

Mattel Debuts an Updated Barbie: Curvy, Petite, and Tall The new Barbie will be sold online starting today, January 28th at Barbie.com!

Images from Times.com and Barbie.com

10 Comments

  1. Curvy CEO

    January 28, 2016 at 9:34 AM

    Wahoo!! This is SUCH a welcome change! While, at the end of the day, everything boils down to dollars, I am really proud of Mattel for taking this step. I just might have to buy a doll or two for my “play nieces”!!

    • Marie Denee

      January 28, 2016 at 9:48 AM

      I already ordered three! Woot! Bwahahaha

  2. Pingback: The new curvy Barbie: Will you buy her? | Cool Mom Picks

  3. Pingback: Barbara Millicent Roberts – a piece of cake

  4. B

    January 28, 2016 at 3:28 PM

    I love curvy barbie! I don’t see her as plus sized, I see her as, well, curvy! Most women aren’t actually curvy but a little less bum and a little less hip, even in plus sizes. To see hips and thighs and boobs and bum as part of the normal, I think of my preteen self who thought all those things meant I was fat. It was only till I gained weight in my mid twenties that it hit me that I’d NEVER BEEN FAT till now.
    She’s awesome and perfect.
    NOW, we do need a plus sized girl. We need a stocky athletic girl. Than I’d be completely happy for all the other body types not represented yet.

  5. Pingback: More Realistic Barbie  | Tooshie: Defeating the Body Image Bandit

  6. Pingback: {Wedding Buzz} Friday Favorites

  7. Pingback: Barbie Coming out with LOTS of New Shapes, Sizes, Ethnicities, Body Shape and more!

  8. Pingback: meanwhile, elsewhere | hello sunshine

  9. Pingback: Lovely Links: 2/12/16 - Already Pretty | Where style meets body image

Leave a Reply

Your email address will not be published. Required fields are marked *

 

More in Body Image

plus size valentine's day lingerie

 

Lucie Lu!