Wray NYC

Founded in 2015 by designer Wray Serna, WRAY was created as a contemporary womenswear label inspired by fine art, bold color, and expressive prints. After studying fashion design and working with Issey Miyake and Rachel Comey, Serna launched the brand with a focus on ethically produced clothing manufactured through fair-trade, family-owned factories in India. Initially offering straight sizing, WRAY expanded into extended sizing in 2020, making every garment available in sizes XXS through 6XL. Rather than creating a separate plus-size collection, the brand designed every style to be available across the full size range, earning recognition as one of the industry’s pioneers in truly inclusive fashion. WRAY became especially beloved after its clothing appeared on Aidy Bryant in the television series Shrill, introducing the label to a broader audience. The collections featured dresses, knitwear, jumpsuits, outerwear, matching sets, and separates distinguished by vibrant prints, artistic motifs, and relaxed silhouettes. Celebrities including Dakota Johnson, Hilary Duff, Maya Rudolph, Molly Bernard, and Marie Kondo have worn WRAY designs. In 2023, WRAY opened its first brick-and-mortar boutique on Orchard Street in New York City’s Lower East Side after rapidly growing from approximately $200,000 to $3 million in annual revenue. The store was celebrated as a welcoming space where customers of every size could shop together. In March 2025, Serna announced that WRAY would close after a decade in business, citing personal health challenges and financial pressures, including rising tariffs. Although the brand has ceased operations, it remains widely regarded as one of the most influential independent labels in the modern size-inclusive fashion movement.