TCF FASHION INDEX / BRAND PROFILE

Jolie Noire

Essential wear designed with you in mind

  • Size Range Up to 40+
  • Price Tier Accessible
  • Category Activewear
  • Status Active
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At a Glance

Launch Year 2019
Region United States

Why You'll Want to Know Them

Jolie Noire (French for "Pretty Black") is an Atlanta-based, Black woman-owned brand founded in 2019 by sisters Keyondra and Kimberly Lockett. It makes size-inclusive, elevated athleisure and graphic apparel in sizes XS–6XL that celebrates Black women and culture. The unisex, e-commerce brand pairs comfortable everyday essentials with empowering messaging.

SIZING + FIT INTELLIGENCE

Sizing & Fit Details

SIZE RANGE Up to 40+
KEY ATTRIBUTES
Size Inclusive

About Jolie Noire

Founded in 2019 by sisters Keyondra (a singer-songwriter) and Kimberly Lockett (a wardrobe stylist), Jolie Noire grew out of a desire to see themselves represented in fashion — as both Black and plus size women. The Atlanta brand describes its line as "elevated essential wear": comfortable, size-inclusive athleisure, graphic tees, and sweatshirts in sizes XS–6XL, designed so plus customers shop the same styles as everyone else. Blending fashion with faith, self-love, and Black cultural celebration, Jolie Noire was selected for Target's Black History Month designer collection in 2022.

SHOP THE COLLECTION

Shop Jolie Noire

Go straight to the source for Jolie Noire's full collection.

Visit Official Site