Jolie Noire
Essential wear designed with you in mind
Jolie Noire (French for “Pretty Black”) is an Atlanta-based, Black woman-owned brand founded in 2019 by sisters Keyondra and Kimberly Lockett. It makes size-inclusive, elevated athleisure and graphic apparel in sizes XS–6XL that celebrates Black women and culture. The unisex, e-commerce brand pairs comfortable everyday essentials with empowering messaging.
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About The Brand
About Jolie Noire
Founded in 2019 by sisters Keyondra (a singer-songwriter) and Kimberly Lockett (a wardrobe stylist), Jolie Noire grew out of a desire to see themselves represented in fashion — as both Black and plus size women. The Atlanta brand describes its line as “elevated essential wear”: comfortable, size-inclusive athleisure, graphic tees, and sweatshirts in sizes XS–6XL, designed so plus customers shop the same styles as everyone else. Blending fashion with faith, self-love, and Black cultural celebration, Jolie Noire was selected for Target’s Black History Month designer collection in 2022.
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Sizing & Fit Details
A closer look at the sizing range, fit focus, and specialty details that shape how this brand serves plus size shoppers.
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