Evri

Introduced by Kohl’s in 2019, EVRI was created to expand the retailer’s commitment to plus-size fashion by offering an exclusive private-label collection built specifically for curvier customers. Rather than simply extending existing straight-size brands, EVRI was developed as a dedicated plus-size line with an emphasis on fit, comfort, and versatility. The collection included knit tops, sweaters, denim, dresses, cardigans, leggings, jackets, and everyday separates designed for casual wardrobes. EVRI emphasized soft fabrics, easy layering, and wearable silhouettes that could transition from work to weekends, making it a core basics brand within Kohl’s apparel assortment. EVRI quickly became known for accessible pricing and inclusive sizing, offering fashionable essentials without the premium price point often associated with dedicated plus-size brands. The collection was sold exclusively through Kohl’s stores and online, making it one of the retailer’s flagship plus-size private labels. While the EVRI brand is no longer prominently marketed as a standalone label, many of its styles continue to circulate through resale platforms, and it remains a notable example of a major retailer investing in dedicated plus-size private-label fashion.