Cupshe

Founded in 2015, Cupshe launched as a direct-to-consumer swimwear brand with the goal of making stylish vacation fashion more accessible. By combining trend-focused design with affordable pricing, the company quickly became one of the fastest-growing online swimwear retailers, expanding from swimsuits into dresses, cover-ups, resortwear, activewear, and everyday apparel. The brand is recognized for offering a wide variety of bikinis, one-piece swimsuits, tankinis, cover-ups, vacation dresses, and matching resort sets. Its collections emphasize colorful prints, flattering silhouettes, and accessible pricing, making Cupshe especially popular among travelers and vacation shoppers. Inclusivity has become a central part of Cupshe’s identity. By 2019, the company had expanded its core assortment through 4X, and in 2022 it launched its first dedicated plus-size collaboration with model Tabria Majors, featuring swimwear in 0X-3X while continuing to broaden its overall size offerings. Campaigns regularly feature models across a range of body types, ages, and backgrounds. Today, Cupshe sells globally through its website, mobile app, and major online marketplaces. While still best known for swimwear, the brand has expanded into a complete vacation lifestyle collection that includes apparel, shapewear, and accessories.