Anomalie

“Anomalie was founded in 2016 by Leslie Voorhees Means and Calley Means with the goal of making custom bridal fashion more accessible. The company leveraged technology, digital design tools, and remote consultations to allow brides to create personalized wedding gowns without the traditional couture price tag. The brand became widely recognized for offering made-to-measure bridal gowns based on individual body measurements rather than relying on standard bridal sizing. This approach made Anomalie particularly appealing to plus-size brides and customers who often struggled to find gowns that fit properly off the rack. Through virtual consultations, customers collaborated with stylists and designers to customize silhouettes, necklines, sleeves, fabrics, trains, embellishments, and fit details. Dresses were then produced specifically for each client, creating a highly personalized bridal experience. Anomalie received significant venture capital backing and gained national attention as a disruptive force within the bridal industry. However, the company announced its closure in 2023 and ceased accepting new orders. Despite its relatively short lifespan, Anomalie remains influential for helping normalize customization, digital bridal styling, and size-inclusive made-to-measure bridal fashion.”