Amour781
Amour781 is a luxury, size-inclusive retailer founded by cousins Ashley Full and Char, offering curated contemporary and elevated-bohemian apparel in sizes 0–4X. It carries designer labels like Tanya Taylor, Marie Oliver, and NYDJ alongside exclusive collaborations cut for plus bodies. The brand operates online and from a West Palm Beach boutique.
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Brand Attributes
About The Brand
About Amour781
Amour781 was started by two cousins with backgrounds in luxury retail who, frustrated by the lack of high-quality plus size options, set out to build a curated destination for the luxury plus shopper. The brand offers a size-inclusive edit (0–4X) of contemporary and elevated-bohemian pieces — sourced from designers around the world and including exclusive collaborations — and insists on carrying only brands that genuinely design for plus bodies rather than sizing up smaller patterns. Now anchored by its first brick-and-mortar boutique in West Palm Beach, Amour781 positions itself as a luxury, size-inclusive boutique built around fit, quality, and individuality.
BRAND FIT DETAILS
Sizing & Fit Details
A closer look at the sizing range, fit focus, and specialty details that shape how this brand serves plus size shoppers.
Size range
Footwear & Accessories Sizing
Specialty Fit
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