Alpine Butterfly

Founded in 2020 by Shanice Cole, Alpine Butterfly was created to address the lack of luxury swimwear designed specifically for plus-size women. Rather than adapting straight-size patterns, Cole built the brand around curve-first fit, ensuring each design celebrates and supports fuller bodies while delivering elevated fashion. The brand quickly gained recognition for its vibrant swimwear featuring bold colors, dramatic cutouts, sculptural silhouettes, and high-quality fabrics. Alpine Butterfly offers one-piece swimsuits, bikinis, cover-ups, dresses, resortwear, and coordinating separates, all designed with an emphasis on confidence, comfort, and statement-making style. Alpine Butterfly has become a favorite among celebrities and influencers including Lizzo, Danielle Brooks, Jill Scott, Ashley Graham, and Precious Lee. The brand has also been featured in publications such as Vogue, Essence, Sports Illustrated Swimsuit, and The Curvy Fashionista, earning praise for redefining luxury fashion for plus-size consumers. Beyond fashion, Alpine Butterfly advocates for greater representation within the industry. Campaigns consistently feature diverse models across a broad range of sizes, skin tones, and body shapes, reinforcing the brand’s mission that luxury fashion should be accessible to every body. Today, Alpine Butterfly continues to expand into ready-to-wear and resort collections while remaining one of the most recognized independent luxury swimwear brands serving the plus-size market.