There’s a reason a great lipstick can make you feel instantly powerful and put-together. It’s more than just a pop of color; it’s a final flourish of confidence. Finding the right lipsticks to build your collection is key, and it’s about discerning what formulas work for you and which shades make you feel like you can conquer the world. A beautiful lipstick can feel like a small investment in your confidence, giving your pout that “paycheck” glow without breaking the bank.
But with so many types, how do you choose? Understanding the importance of different formulas is the first step to building a truly savvy makeup bag. Each one has a time and a place, from your daily errands to your biggest night out.

Understanding the Formulas of Lipsticks
- Matte: This formula is known for its high-pigment, velvety finish with no shine. Matte lipsticks are perfect for long wear, as they tend to stay put for hours. They are ideal for special events, long workdays, or whenever you need your lip color to last through drinks and dinner. Just be sure to prep your lips with a good balm first, as they can be drying.
- Satin/Sheen: The ultimate middle ground, a satin finish offers a soft, luminous sheen without being overly glossy. This formula provides rich color payoff with a moisturizing, comfortable feel. Satin lipsticks are perfect for everyday wear, from a casual brunch to a day at the office, as they are forgiving and easy to reapply.
- Lip Gloss: Known for its high-shine, often sheer finish, lip gloss adds instant volume and a juicy look to the lips. It’s fantastic for a natural look or for layering over a matte or satin lipstick to add dimension and shine. Lip gloss is a fun choice for a night out or a playful, summery vibe.
- Liquid Lipstick: This formula applies as a liquid and dries down to a long-lasting, often matte or satin finish. Liquid lipsticks offer incredible staying power and intense color, making them the go-to for events where you can’t fuss with touch-ups.
- Cream: This formula provides a balance of rich color and a creamy, moisturizing texture. Cream lipsticks are comfortable for daily use and leave a soft, slightly luminous finish. They are a classic staple that works for almost any occasion.
Our Top 8 Lipstick Suggestions That Are Pure Gold
We want to be transparent with you about how we make money. This website uses affiliate links. This means that if you click on an affiliate link and make a purchase, we may receive a commission from the retailer. This commission comes at no additional cost to you
A cult classic for a reason, this matte lipstick is known for its long-lasting, velvety finish that doesn't feel dry. The iconic Pillow Talk shade is a must-have nude.
This is more than just a gloss; it’s a confidence booster. Its high-shine, non-sticky formula delivers a universally flattering, subtle shimmer that makes lips look instantly fuller and smoother.
This option is also available in plumper formula!
A true staple for a reason, this is the ultimate in a classic matte finish. Its intense color payoff and serious staying power make it a perfect choice for bold, impactful looks that last all day and night.
This viral lip oil is a luxurious hybrid of skincare and color. It nourishes the lips with a non-sticky finish while providing a delicate, natural flush of color that adapts to your unique pH.
This lipstick offers an incredibly creamy, satin finish with one-swipe color payoff. It feels luxurious on the lips and offers a beautiful, long-wearing sheen, making it an ideal choice for a sophisticated, effortless look.
This innovative lipstick has a whipped, airy texture that delivers a soft-focus matte finish. It blurs imperfections and feels incredibly comfortable, making it perfect for those who want a matte look without the heavy feel.
For a lipstick that doubles as a balm, look no further. This formula melts into the lips, providing a sheer wash of color, a high-shine finish, and deep hydration. It’s perfect for a quick, effortless look.
This is a true luxury experience. The formula is intensely pigmented, incredibly lightweight, and delivers a modern matte finish that feels as good as it looks.
Tips for Picking the Right Shades and Brands
Finding your perfect match is a journey, but these tips can help you find your new go-to lipsticks.
- Find Your Undertone: Your undertone (warm, cool, or neutral) is the key to finding shades that truly flatter you. If you have cool undertones, shades with blue or purple bases (e.g., berry, true reds) will look amazing. For warm undertones, go for shades with yellow or orange bases (e.g., brick red, corals, warm nudes).
- Try Before You Buy: If you can, swatch lipsticks on your inner arm or wrist. This gives you a more accurate representation of how the color will appear on your skin tone, rather than just looking at the tube.
- Read the Reviews: Before committing to a new brand, read reviews from people with similar skin tones to yours. This can provide valuable insights into the formula, color payoff, and longevity.

- Consider the Formula’s Longevity: Think about when and where you plan to wear it. If you need it to last all day, a long-wearing matte or liquid lipstick is a smart choice. If you prefer a comfortable, sheer look, a satin or gloss is perfect.
- Evaluate the Brand’s Mission: Look into the brand’s values. Do they prioritize cruelty-free practices? Are they committed to inclusivity in their shade ranges and marketing? Supporting brands that align with your values can make your purchase feel even better.
- Experiment with Finishes: Don’t be afraid to try different finishes. You might be a matte lover who finds a new appreciation for a hydrating gloss, or vice versa. The world of lipsticks is full of possibilities, so have fun with it!
Ultimately, the best lipstick for you is the one that makes you feel incredible. From a bold matte to a hydrating gloss, your collection should be filled with shades and formulas that bring you joy and confidence.