Crusade of Curves LA

Get ready, Los Angeles—the longest-running traveling plus size fashion event in the country is about to make its West Coast debut, and it’s bringing unapologetic style, bold energy, and a fresh vibe you won’t want to miss.

Crusade of Curves, founded by Mallory Richardson in 2017, is celebrating nine years of groundbreaking work in the plus size fashion and lifestyle space. What began as a powerful Southeast-based showcase has evolved into a national movement, connecting curvy creatives, beauty lovers, and style enthusiasts in a space made for us, by us. And now, for the first time ever, the tour is touching down in the City of Angels.

The 2025 edition kicks off in Los Angeles with all the flair, flair, and flyness that fans have come to expect from Crusade of Curves. This year’s theme, “New Nostalgia,” is more than just a concept—it’s a celebration of the iconic moments that shaped our culture, remixed for a new generation of fashion disruptors. Think retro silhouettes reimagined, vintage vibes with a modern twist, and storytelling that honors the past while carving a new lane for the future.