The Curvy Fashionista
Our mission is to Talk Style. Shop Plus. Celebrate Curves.
Meet Marie Denee
Founder and Chief Editor
Marie Denee founded The Curvy Fashionista in 2008 with the ambitious dream to bring plus size fashion and its champions to mainstream audiences. Marie’s goal was to bring plus size fashion to places where true inclusion of plus size people and representation of, was absent.
“After 12 years of grinding, hustling, and trying to find that vision, here I am… in our 15th year of The Curvy Fashionista and we have pivoted. Not only did I realize that we have evolved into digital media platform, I recognized that our emerging community and nurturing this space is what I- what we all– need.”
Marie’s mission is to encourage plus sized women to unapologetically be who they are with confidence and style. This passion is echoed throughout our content; centering, celebrating, and exclusively featuring plus size people.
TCF combines authentic and engaging story-telling by plus size and for plus size people, to reach hundreds of thousands of viewers each month. TCF is changing the way the world perceives and engages with plus size people with intentional content.
Meet the Team
Managing Editor
Kerbi Lynn Rucker
Partnerships Manager
Ciara Hall
Content Correspondent
Kara Johnson
What We Do
We celebrate curves and confidence—sparking bold, authentic connections that uplift, inspire, and empower every day.
Our ValueS
We value authenticity, inclusivity, and joy—amplifying plus size voices, celebrating unapologetic style, and building a community rooted in confidence and care.
Our Mission
Our mission is to empower plus size women through fashion, media, and community—creating space where style is celebrated, voices are heard, and representation is real.
Our Commitment
We’re committed to showing up for plus size women—amplifying their stories, advocating for true representation, and pushing the fashion industry forward with inclusion, intention, and impact.
Style. Substance. Sisterhood.
Founded in 2008, The Curvy Fashionista (TCF) is the premier digital platform dedicated to celebrating plus size fashion, beauty, and lifestyle. We exist to center and uplift plus size women—on the runway, in the media, and in everyday life.
From bold fashion finds to honest conversations and industry shifts, we cover what matters to our community. Through powerful storytelling, curated style guides, and unapologetic advocacy, we move culture forward and make space for women who have always deserved to be seen.
Our mission is to center, celebrate, and connect plus size women through dynamic fashion media and meaningful community. We create space for her voice, style, and story—while helping brands show up authentically where culture, curves, and confidence collide.
We create multi-touchpoint editorial, digital and in-person experiences for the plus size consumer in the categories of Fashion, Beauty, Body Image, Lifestyle, and Entertainment.
What You’ll Find on TCF
Whether you’re here to discover the latest plus size fashion launches, learn about inclusive beauty brands, or dive into real talk about the evolution of plus size wellness, body politics and plus size style, you’ll find it at TCF.
We create:
- Style-forward content curated specifically for plus size bodies and lifestyles
- Editorial features that spotlight changemakers, designers, and community voices
- Shopping guides and brand roundups you can trust
- Industry news and fashion coverage from a plus first lens
- Events and activations that bring digital community into real life
Who We Serve
The Curvy Fashionista is for the plus size woman who loves style, demands representation, and leads with confidence. She’s bold, beautiful, and done settling for less. Whether she’s size 14 or 34, she’s seen, heard, and celebrated here.
And for the brands, designers, and allies doing the work—we’re here to help you show up in ways that matter. Through brand partnerships, consulting, and collaborations, we help you connect with a community that knows its worth.
Let’s Build Together
We believe in collaboration, not gatekeeping. If you’re a creator, designer, brand, or reader who wants to connect, contribute, or partner with TCF—let’s talk.