The Power of Plus Launches #PowerfullyMe Campaign to Celebrate 1st Anniversary

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To commemorate the first anniversary of The Power Of Plus, Gianluca Russo and Shammara Lawrence are launching their #PowerfullyMe campaign to celebrate! The campaign and its digital initiatives and virtual events aim to inspire members of the plus-size community to share how inclusive fashion, social activism, and being a part of the Power Of Plus community have empowered us to be our true, authentic selves.

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The Power of Plus Co-Founders Reflect On The Past Year, And Into The Future

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Gianluca and Shammara, you both make for a powerful duo! How did you both meet?

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Last year, during the pandemic, we talked a lot about the dearth of safe spaces for plus-size folks like us to talk about important and sometimes sensitive topics around being fat in a fatphobic world. Instead of waiting for someone else to create the size-inclusive community we wanted to see, we did it on our own, and thus, The Power of Plus was born.

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From July 19th onwards, we are encouraging plus-size folks to share what makes them feel powerful, whether it’s fashion, being part of this incredible community, contributing to social justice conversations using the hashtag #PowerfullyMe on social media.”

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We’re on a mission to turn The Power of Plus into a mega lifestyle and digital storytelling company that has a diverse range of content and resources to help plus-size people live their best lives.

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Read the full interview at The Curvy Fashionista

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The Power of Plus Launches #PowerfullyMe Campaign to Celebrate 1st Anniversary

The Power of Plus Co-Founders Reflect On The Past Year, And Into The Future

Gianluca and Shammara, you both make for a powerful duo! How did you both meet?

We were internet friends for a couple of years before finally meeting in person at an ASOS fashion week party. The line was super long to get in, and I spotted Gianluca at the front, so I walked up to him, and he instantly recognized me and allowed my cousin and I to skip the line (thanks, love!).

How did The Power of Plus come to be?

From July 19th onwards, we are encouraging plus-size folks to share what makes them feel powerful, whether it’s fashion, being part of this incredible community, contributing to social justice conversations using the hashtag #PowerfullyMe on social media.”

Tell us about the hashtag campaign, #PowerfullyMe? Can anyone participate?

We’re on a mission to turn The Power of Plus into a mega lifestyle and digital storytelling company that has a diverse range of content and resources to help plus-size people live their best lives.

What is your hope for the future of The Power of Plus?

Read the full interview at The Curvy Fashionista

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