The Power of Plus Launches #PowerfullyMe Campaign to Celebrate 1st Anniversary


To commemorate the first anniversary of The Power Of Plus, Gianluca Russo and Shammara Lawrence are launching their #PowerfullyMe campaign to celebrate! The campaign and its digital initiatives and virtual events aim to inspire members of the plus-size community to share how inclusive fashion, social activism, and being a part of the Power Of Plus community have empowered us to be our true, authentic selves.

The Power of Plus Co-Founders Reflect On The Past Year, And Into The Future

Gianluca and Shammara, you both make for a powerful duo! How did you both meet?

We were internet friends for a couple of years before finally meeting in person at an ASOS fashion week party. The line was super long to get in, and I spotted Gianluca at the front, so I walked up to him, and he instantly recognized me and allowed my cousin and I to skip the line (thanks, love!). 

Last year, during the pandemic, we talked a lot about the dearth of safe spaces for plus-size folks like us to talk about important and sometimes sensitive topics around being fat in a fatphobic world.  Instead of waiting for someone else to create the size-inclusive community we wanted to see, we did it on our own, and thus, The Power of Plus was born.

How did The Power of Plus come to be?

 From July 19th onwards, we are encouraging plus-size folks to share what makes them feel powerful, whether it’s fashion, being part of this incredible community, contributing to social justice conversations using the hashtag #PowerfullyMe on social media.”

Tell us about the hashtag campaign, #PowerfullyMe? Can anyone participate?

We’re on a mission to turn The Power of Plus into a mega lifestyle and digital storytelling company that has a diverse range of content and resources to help plus-size people live their best lives.

What is your hope for the future of The Power of Plus?

Read the full interview at The Curvy Fashionista