Fashion Forward: Love Your Style with KMART

A closer look at the plus size range, Love your Style KMART and our favorite looks and thoughts about the collection, lookbook and campaign!

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Okay. So, a few months back, we shared with you a lookbook from KMart that turned quite a few of our heads (ours= yours and mines) with their LOVE Your Style- Love Your Size campaign.

Kmart's Love your Style, Love your Size Campaign

Challenging and aiming to shatter their current stereotypes for fashion, they invited in Plus Size Model Fluvia and Editor in Chief of PLUS Model Magazine- Maddy Figueroa- Jones in for a “Come to Jesus” moment with their latest collection- and KMart created a sick little video of it!  With no holds barred and nothing but honest opinions, Maddy and Fluvia give the new plus size collection from K-Mart a whirl….

After watching their video… and listening to both Maddy and Fluvia (because holding their tongue they do not!), I KNOW that KMart must be onto to something here!

Have you had a chance to catch the K-Mart’s New Campaign Look Book: Love your Style-Love Your Size?

After checking out this video, what do you think and feel?

I am hardly a KMart Shopper… but this collection may JUST bring me in for a looksee!

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Written by Marie Denee

I am the Editor in Chic of The Curvy Fashionista. Often goofy. Forever emo. Always a Virgo. You can find me somewhere grooving to 90s R&B.

What do you think?


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  1. wow. i haven’t been in a K-mart is a decade+ !!! and even then it definitely wasn’t for fashion. I wish these ladies would visit every design house in the world and spread this message. curvy girls want cute stuff too!

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