Earlier this summer, I was invited by Bali to New York for a mini blogger conference and we had the pleasure to learn a little bit more about the brand AND their latest campaign: Live Beautiful Daily (a play on LBD).
The Live Beautifully Daily campaign, a national movement focused on helping women embrace how to LBD through the way they look and feel. Bali has joined with celebrity stylist, Jennifer Rade to encourage women to LBD. To inspire confidence to LBD, Jennifer Rade will provide tips on how women can customize their personal style to fit their body type and how to dress for every occasion – helping them feel beautiful on the inside and outside. This effort seeks to help women look and feel their best by wearing the right size bra and shapewear.
“The Bali brand inspires women to live beautifully by providing intimate apparel that looks great on and under clothes – helping to strengthen confidence,” said Rade. “My philosophy is similar to that of Bali: any woman can look and feel beautiful if she starts her day with confidence and with the goal to live beautifully.”
The campaign focuses on Living Beautiful Daily while raising money for Breast Cancer research AND YOU can be involved with a simple click!
Here is how you can help!
Bali encourages YOU to Live Beautifully Daily by seeking to sponsor 1,000 hours of research for the Breast Cancer Research Foundation (BCRF) though a Facebook campaign. For every 25 new likes the Bali page receives, Bali will donate $25 to BCRF up to a maximum total donation of $25,000. Bali Intimate Apparel will also match donations to BCRF made by the Bali brand’s Facebook fans, up to an additional $25,000, for a total donation of up to $50,000.
Every $25 donated = 30 minutes of research.