“Accessibility” is a significant keyword when it comes to plus size fashion. As it isn’t considered “standard,” designers must work twice as hard to showcase a curvy girl’s beauty! Thankfully, we have more than a few plus size brnads like L I V D to help along the way.
The new Los Angeles-based online retailer is filling the void just a bit more by using social media and the internet to reach the entire United States with their sassy styles!
“It’s crazy to think that there aren’t many fashion forward designs available to plus-sizes. Most of the eye-catching designs are reserved for its contemporary counterparts. Fashion retailers like Revolve and Topshop don’t even carry anything larger than a size XL,” said Jim Lee, co-founder
of L I V D. “It’s difficult finding manufacturers who make sizes larger than 3X or even split up into numeric sizes. Even when you do, the clothes are hardly revolutionary or as exciting as the clothes offered in a size 12 or less.”
Word! Much like any smart businessperson, Lee decided to take it upon himself to supply what he saw was missing in the fashion industry. Given the fact that the average American size for a woman is a 16-18, of course it makes sense that the fashion-forward concept includes a curvy woman!
As such, Lee and the L I V D team spent countless hours in Los Angeles showrooms to bring that couture look to the average American woman! The operation may be small in size (it’s run by their family), its impact on the plus size fashion industry is about to be huge!
Get you some at livdapparel.com!
PS. Use code BYEBYE2017 to save 20% off your purchase and there is Free Domestic US Shipping! Ends 12/31.
L I V D offers sizes 1X-3X. And if the model looks familiar, it is because the brand’s new campaign features the beautiful Jazzmine Carthon of Season 16 Project Runway fame!
What do you think about the styles at L I V D? Any pieces that you’re salivating over? That flowy red number looks divine!
Let’s chat about it in the comments!