You have to love when a brand listens to their shoppers, switches things up, and engages the community. Such is the case with Ashley Stewart, who just announced that they will be carrying a select selection of spring dresses up through a size 32. Not only did they announce this, but they also tapped five plus size bloggers to model their looks!
In a partnership with Plus Model Magazine, Ashley Stewart tapped and bloggers Alissa Wilson from Stylish Curves, Beck Delude from Manfattan, Tiffany from Lace N’ Leopard, Char from Plus Size Beausion and Meaghan O’Conner from Little Lime Dress for the lookbook! And they are too cute. Each blogger shows off their personal style while showcasing the new Ashley Stewart Spring Dress Collection.
“We listened. Our customers have been asking us for more sizes and we’ve answered with our most sought-after dress styles,” says Kristen Gaskins, President and CMO of Ashley Stewart. “The collection will include maxi dresses, jumpsuits, and ready-for-work styles, with plans to extend more categories in the future.”
SO what can you expect? What newness arrived? Well, from the looks of it, we have denim dresses, patterned shifts, and striped jumpsuits (the one that Megahan is rocking is amazing- I need it.)
But let me SHOW you better than I can TELL you!
The Ashley Stewart Spring Lookbook
Alissa Wilson from Stylish Curves
“I think it’s amazing that Ashley Stewart has extended their size range because this is something that is needed. When you look at the fashion industry, all of these brands stop at a size 14 and 16, which makes you feel like the world stops at a 14/16. Having extended sizes is letting women know that they too can be fashionable regardless of their size.” – Alissa