“Uncompromising, unapologetic, and timeless. Go-to pieces designed to last. A movement by us, for us.” Beth Ditto
So let me tell you… When news of Beth Ditto’s collection first broke, we were all hyped, especially as she announced her news with a special edition tee collaboration with Jean Paul Gaultier! Well today, we are hyped to share with you that the collection is NOW LIVE and we have the lookbook and an exclusive chit chat with Beth Ditto!
To say that I was beyond geeked, was an understatement. I could not stop smiling all day, after wrapping up the interview! Down to earth, playful, and passionate, Beth Ditto set out to do a collection, without the safety net of another brand, as she did with Evans years back. This collection is all her. All her own, all of her style, inspiration, and desires!
On one of her most proud points of her collection?
“My collection is all Made in America! All of it and it is so relieving! I will shop anywhere, from Walmart to Neiman Marcus… but what matters most to me is that it is ethically made… Made ethically in the USA as a small company with no big corporate input.”
“We did this on our own- no investors and it is so much harder… You have Geek Junky, Chubby Cartwheels, and Ready to Stare… who are doing it and we wanted to do it too!”
On Her Inspiration
“Modern Edge! I wanted the things you could not find anywhere else. What was missing for me was interesting shape!”
When designing her collection, she gushed about how this was reflective of pieces that were missing for her, in her closet and in the stores. Shapes and silhouettes that she could not readily shop for. She exclaims, “I just wish I had this ONE thing, oh and COMFORT!”
“I wanted things that were fashion forward but that also transcended trends. In three years, I want to be able to wear it again. I love the idea of starting a revolution in plus size fashion by transcending trends. I really do think that is what is missing in plus size fashion.”
When I asked her about her hero pieces of the collection, she could not choose one! She loved her bubble black dress, but then popped over to her pink print. Overall, it was the shapes of her collection that intrigued and excited her so! But her ultimate favorite? She rested on her black lame jumpsuit. And I have to agree!
So exciting right? There were quite a few fun pieces, like that white dress and that jumpsuit! Sooooo much fun! I must admit, the lip print did speak to me in such a cheeky way! If it is a mid calf, I may give that a whirl! Well let me share with you the rest of our conversation!
On Her Lookbook
We gushed over her lookbook, talking about the art direction and the models. It is a striking lookbook, to which she replied: “I wanted to show her versatility and for her to SEE how it feels.”
You have to appreciate the diversity of Beth’s fearless fashion journey! If you think about it, she has never shied away from her body and her love of fashion. Which brings Beth here, from an Arkansas punk-rocker altering vintage finds, to a fashion icon in her own right!
On what Curvy.Confident.Chic means to her
“Whatever you want it to mean… all of these are open to interpretation and the only interpretation that matters is yours…”
Listen, we could have talked for hours about fashion, inclusion, diversity and so much more- that is how passionate Beth Ditto is about this new chapter of her fashion life, and I love her even more for this! I already have a few favorites from her range and I cannot wait to get my hands on a few pieces from the collection!
Are you ready to shop? Well the collection launches today on BethDitto.com
Styled by Katie Grand and shot by Ezra Petronio, Beth Ditto’s eleven-piece collection ranges from sizes 14 – 28 and it includes so much of everything, including form fitted chic dresses, segzy silk jumpsuits, leggings, tops AND a hand-embroidered, vintage-sourced denim jacket! Work, Beth.
Even cooler? Not only can you get the collection via her site, if you are in the UK, you can also shop the Beth Ditto collection at Selfridges!
So what do we think? Are we digging the collection, passion, and presentation?[/tps_footer]