Fashion and Industry news

Alight.com Compiles a Series of Surveys to Reveal the NEW Plus Size Shopper

I read this this morning and knew immediately that I had to share with you! Over the past year, there have been quite an impressive amount of surveys taken by both the plus size community and retailers, gauging, proving, and defining today’s plus size woman- The NEW Plus Size Shopper. On the search to find her likes, dislikes, and what she wants, Alight.com compiled all of these surveys together to paint a fabulous picture of what we want and who we are…

Surveys from ModCloth’s revelations about the plus size consumer, Plus Model Magazine’s Survey about what we really want to see, and the Just My Size Survey about plus size women and confidence were key surveys used in this!

The NEW Plus Size Shopper

Alight.com Compiles a Series of Surveys to Reveal the NEW Plus Size Shopper on The Curvy Fashionista

A few key takeaways about the NEW Plus Size Shopper:

  • 94.8% of women do not consider a size 6, 8, or 10 a plus size model
  • 91.4% of women want to see a model larger than a size 12 in advertisements
  • 61% of plus size women are more confident about themselves than they were five years ago
  • 51% look to websites and blogs for fashion inspiration versus 16% for magazines
  • Plus size women represent 16 BILLION of retail revenue

How about that for inspiration? Make sure you share this everywhere so that these retailers, marketers, publicist, buyers, designers, and whomever else has a hand in influencing plus size fashion we see and buy can process the NEW plus size shopper!

It only makes sense that they would take this in and let it marinate so perfectly, right? From a business perspective anyways. I have raised many a thoughts about this in a few posts too! Make sure you check out these below:

So what do you think about these facts shared? Do you see yourself reflected here? Do you agree? Disagree? Care?

infograph source: alight.com

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5 Comments

5 Comments

  1. Shiloh_D

    April 24, 2014 at 10:51 AM

    Love This! Yes! Someone finally cares! TY MD. I always come back to you for inspiration. I have tried other curvy bloggers but I just sync with you. The others leave me dry. Articles like this are why. You just know why I /we care about. Anyhoo I could not be more thrilled that we curvy babes are finally after decades of ho-hum getting the voice & recognition we deserve.

    • Marie Denee

      April 24, 2014 at 10:53 AM

      Thank you soooo much for your kind words Shiloh! I appreciate your care and support!!! Isnt this piece amazing???

  2. Joan

    April 24, 2014 at 11:56 AM

    And why do we buy 50% or more of our clothes online? Because we can’t find fashionable clothes in our size at the local retailers!!! SMH 🙁

  3. Rachel GeeBee

    April 24, 2014 at 1:48 PM

    I’m a data geek and I adore this infographic!

  4. thirties girl

    April 24, 2014 at 5:26 PM

    I really like this infographic and how clearly it shows the data and the trend. I agree with most of the data on the infographic and feel most of it is representative of me. I would also second the comments made here regarding the fact that 50% of woman size 16 and up buy their clothes online. This percentage would definitely shift if we could truly shop our sizes at brick & mortar stores. What I’d really be interested to see is how much money these women size 16 and up are spending on shipping fees for online clothing purchases, in comparison to shipping fees by straight size women for online clothing purchases. I’d be willing to bet good money that the numbers are VASTLY different.

    Lastly, the one major issue I have with this infographic is the continued use of that ubiquitous euphemism “curvy.” When are we going to retire that one and finally start using the word fat? As I’ve written so many times regarding this issue, not all fat women are curvy, and not all curvy women are fat. The two are not synonymous and it’s time to stop trying to sweep the issue under the rug and assuming we’re afraid of the word. If you want to make reference to a woman’s body with extra adipose tissue, use the true word: fat, not some cop out euphemism that doesn’t describe all fat bodies.

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