BREAKING: Plus Size Retailer Lane Bryant and Isabel and Ruben Toledo announce its First Designer Collaboration

STOP the presses!

I know that for a while we had been wondering, or at least I have, what would happen or WHEN the US would do something way too cool, well, Lane Bryant has done it! Announced in WWD, today:

Lane Bryant and Isabel and Ruben Toledo announce its First Designer Collaboration

The designer behind the Michelle Obama’s 2009 inauguration outfit, you know, the lime green coat-and-dress ensemble, yes, THAT designer and her partner, Isabel and Ruben Toledo have teamed with Lane Bryant to launch a capsule collection! EEK!

Michelle Obama with Isabel and Ruben Toledo

Okay. As I am really hyped typing this, follow along…

This holiday season, there will be two items, a novelty T-shirt and tote bag highlighting Ruben Toledo’s signature sketches. Isabel the designer and Ruben the Sketcher- a perfect designer duo! HOWEVER, for the spring?

Lane Bryant Announces and Isabel and Ruben Toledo announce its First Designer Collaboration

 

Sketches by Ruben Toledo

The spring Isabel and Ruben Toledo collection will features a full collection of ready-to-wear, outerwear and accessories!

If you are unfamiliar with Isabel and Ruben Toledo, here is why:  “Unlike many designers, she opted not to maximize on the publicity generated by Michelle Obama wearing her clothes. After the First Lady wore Toledo’s lemongrass-colored ensemble to the presidential inauguration in 2009, Toledo carried on pretty much as she has for 30 years, preferring to focus on her craft than finesse the art of self-promotion.”

Lane Bryant Announces and Isabel and Ruben Toledo announce its First Designer Collaboration

Photo from Dossier

The collection, once launched will be in FIVE HUNDRED DOORS. FIVE HUNDRED. AND on the website! BUT, it does NOT stop there! For the launch of their collaboration, Lane Bryant and the husband-and-wife design team are planning a fashion show for next year.

EEK!

“We’re looking together at all product categories and nothing is being ruled out as a possibility for inclusion down the road. This is a big deal for us and we’re treating it in that manner in every way we can,” said chief executive officer Linda Heasley.

THIS, is sooooo good for sooo many reasons, especially, when you talk of the business of plus size fashion- ESPECIALLY US Plus size fashion! WOOT!

OMG, I cannot wait to see what comes of this collaboration! IT HAS TO BE GOOD! Will you shop the line?

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  • MilaXX

    Imma shop this line like a shareholder! WOOT!

    • http://thecurvyfashionista.mariedenee.com Marie Denee

      roflmao!!! hilar.

  • Curvily NYC

    I AM SO EXCITED! I just met them last week at Dwell’s CityModern panel, and they were simply incredible people. Their passion and creativity was infectious, and I left happy and inspired. This is fantastic news.

    • http://thecurvyfashionista.mariedenee.com Marie Denee

      AWWW that is great to hear that they are really cool!

  • http://www.authenticallyemmie.com/ Emily Sandford

    Not excited for the tote and novelty tee for Holiday (not just theirs, but anyones really), but looking forward to their full collection in the spring! Hope the fit is great.

    • http://thecurvyfashionista.mariedenee.com Marie Denee

      I HOPE so too and not watered down!

      • http://www.authenticallyemmie.com/ Emily Sandford

        YES.

  • SaraDe

    Can’t wait for the Spring collection!! Might buy a tote from the Inaugural Release but am just not a t-shirt kinda gal. Uber excited about the line though!!! Bring it!

    • http://thecurvyfashionista.mariedenee.com Marie Denee

      It has been brought girl… well, I hope!!!

  • thirties girl

    As I shared on FB, anyone who looks like a stylish Gomez and Morticia Addams can design clothes for me any time! I’m excited to check out their spring line and hope I love it. I haven’t shopped LB in YEARS, so maybe this will inspire me to actually throw a little money their way.

    • http://thecurvyfashionista.mariedenee.com Marie Denee

      Heheh thank you for the love! I adore you every time you comment!

    • Curvily NYC

      I’ve looked at LB online but never purchased anything except for bras. I’m confident this collection will change that.

  • Whitney

    Good news, can’t wait to see what they bring. I haven’t really shopped Lane Bryant in a while, maybe for underwear and Spanx.