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ASOS Black label comes to ASOS Curve

ASOS Black for ASOS Curve Look Book

Seriously, I have a thing for ASOS Curve. I am always shopping on this site, checking it multiple times a week… HOWEVER, while perusing Gorgeous in Grey’s site, I saw that she shared the latest to happen with ASOS Curve: ASOS Black Label.

Think runway inspired looks, edgier silhouettes, bolder statements- all fashioned in plus size. UMMM… hello! The ONLY thing that could send me over the ledge with ASOS in the inclusion of plus sizes in its magazines… ONCE this happens? The world is truly moving forward, HOWEVER I will appreciate the look book and the fashions that are coming down the pipeline!

ASOS Black Label for ASOS Curve

While this collection is not available for purchase until November, I have a feeling we may see a few sprinkled through the site… who knows? I do know that I am HERE for this beaded number- like all the way here for it. I do think that the plaid cold shoulder is already online here


You can shop the latest arrivals- lord knows that I have… bad Marie. But, hey… ASOS has that effect on me.

As Gorgeous in Grey vented about a US store, I too echo these sentiments as Top Shop has entered into the US and is making its mark. I mean… why not? When they do (claiming it!), PLEASE bring in Curve… do not think of it as an afterthought… this will make the world MAD.

Anywho, this Black Label for ASOS Curve? Yes please and all of it. I love the changes and evolution of their offerings! The more we shop them, the more they give us what we want and need! I am here for this!

What do you think of ASOS giving us ASOS Black Label? Loving it? On the fence? Let’s talk about it.

plus size fashion at Chic and Curvy Boutique


  1. StillSuga

    October 1, 2013 at 6:45 AM

    That grey/silver embellished dress!!! I think I found my birthday dress…

  2. Lindsay

    October 1, 2013 at 6:46 AM

    It’s a great new collection – can’t wait to see it. But just a heads up – there are no ASOS stores on the UK high street either. Google their CEO interviews and you’ll see that their ethos has always been to be the world’s largest online wardrobe and I don’t think they will ever go bricks and mortar, so don’t feel hard done by US girls.

    • Marie Denee

      October 1, 2013 at 7:34 AM

      Thank you for the heads up… I do wish they did have a few stores… 🙂 I do wish, however, I still love them. 🙂

  3. BlogToBeAlive79

    October 1, 2013 at 6:51 AM

    I really like the blue dress, there is an art deco feel to it!

    • Marie Denee

      October 1, 2013 at 7:34 AM

      Right??? I love the artsy and geo look of the collection! 🙂

  4. Alisa Barnes

    October 1, 2013 at 3:33 PM

    I love it…but where on the ASOS site is it???

  5. LadyTra

    October 1, 2013 at 6:29 PM

    That grey one will be in my closet as soon as it drops!! HAWT TO DEATH!!!

  6. unfettered femme

    October 2, 2013 at 8:43 AM

    Not impressed for a Black Label. The photography set ups, the low-budget staging, and the model’s poses lack an overall exclusivity appeal (not that I’m implying inaccessibility, but there is a certain panache that comes along with establishing a black label line) and they do little to highlight what makes these pieces so unique! I’m in the market for a high-end, high quality sequined dress for New Year’s but this just doesn’t beckon to me. Most of all… there’s no cohesiveness to the collection. I want more from ASOS, they could knock it out of the park if they tried harder. Okay, here ends my .02 🙂

    – UF

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