So, as I am coming off the high of Full Figured Fashion Week and as we prepare for NYFW, I find myself perusing the collections from the straight size designers to anticipate what we will have for Spring 2013. However, this had me thinking.
As we reach a beautiful place in plus size fashion= options; I started thinking…
Now that the demand for plus size fashion is stronger than ever, brands are taking note of our billion dollar industry, I thought I would highlight a few brands that I have long been in love with, that from a business and design point, would SLAY in plus sizes.
Give me my CONTEMPORARY PLUS SIZES!
Michael Kors, Calvin Klein, Rachel Pally, Splendid, Nation, Elie Tahari, DKNYC, Adriana Papell, and quite a few others have already ventured successfully down this road. So, why can’t our beloved brands who we spend hours lusting over do the same- RIGHT?? Well, take a walk with me as I highlight 5 straight sized brand that could easily translate into plus sizes and could change the game of contemporary plus size fashion! Stay tuned as I will continue to share more designers in the future!
Before I do, here are the reasons why I chose them:
- They are leaders in fashion with a distinct point of view in fashion
- They are financially capable (from a gross perspective) to test and cut at least with Nordstrom, Bloomingdales and Saks
- Their silhouettes translate nicely for the plus size woman, without being dumbed or watered down
My First 5 Picks of Designers that Could Easily DO Plus Sizes
Don’t worry I have also included some of fave looks from their collection.
Diane Von Furstenberg
Ahh DVF. A woman whose mission is empowering and uplifting women. As the current president of the CFDA, who fosters emerging talent in fashion, a move into plus sizes would only make sense. The full DVF range includes apparel, shoes, handbags, small leather goods, scarves, eyewear, fine jewelry, watches, luggage, a home collection, AND a signature scent, DIANE the fragrance. Clearly, this woman who exudes power and independence can make room for plus- YES?
The powerhouse that has re-emerged over the past few years with a design aesthetic that leaves me drooling. Founded in 1989, BCBGMAXAZRIAGROUP is the baby of the Founder, Designer, Chairman and Chief Executive Officer Max Azria. BCBG which hails from the French phrase bon chic, bon genre, this Parisian slang means “good style, good attitude,” THIS motto can clearly be translated over and into plus size fashion. With over 22 brands and 550 BCBG boutiques across the globe under the BCBGMAXAZRIA portfolio, there surely can be room for a plus size diffusion line somewhere. Ideally, BCBG and To the Max.
You may be like who? BUT trust me, Vince is one of my favorite brands that I lust after. I remember the first time I found this brand. At Bloomingdales, this brand had my in love with its clean lines, luxurious knits, and their minimalistic aesthetic. This brand, which also features menswear, could easily transition into plus with the same silhouettes! Talk about an upgrade- OKAY?
Marc by Marc Jacobs
He needs to stop playing with our emotions. After hints of interest to start a plus size range, nothing has come into fruition! L Marc Jacobs, the Parsons School of Design graduate, Design Student of the Year, CFDA Perry Ellis Award for New Fashion Talent winner, the seven-time CFDA award winner knows a thing or two about design, lines, and style. DUH. BUT, Mr. Jacobs, could really slay in this fashion arena. SERIOUSLY. Along with his main line, Marc Jacobs, his portfolio includes Marc by Marc Jacobs women’s wear, Men’s Collection ready-to-wear, Marc by Marc Jacobs menswear, 2 shoe collections, 2 optical collections, 2 sunglass collections, 1 collection of watches, 9 fragrances, AND a children’s collection. I’d kill to rock a few of his tees and coats- OKAY???
SWOON. Now, before you ask, YES the Donna Karan family does have DKNYC and DKNY Jeans (Not the DKNY Collection) available in plus, BUT what I lust over is straight from the runway! The Donna Karan company houses quite an impressive list of collections, from and including home, fragrance, and men’s clothing. The one great thing I MUST add… DKNY was quite ahead of their time when they once did plus eons ago. They DID fashion plus and I beg for the day that Miss Karan, the incredulously talented and awarded woman bring that old thing back…
These are only the first five that I wanted to cover, chances are I will be updating this list or even make this into a series! Some may call it wishful thinking or naiveté, but I really think there is space for them to shut.it.down. for plus sizes if they came into this arena!
The only criteria I have when they do:
DO NOT CHANGE THE STYLE.
Meaning, do not give the dress a weird length, do not add elastic at the waist, do not alter the original design, just fit it and fit it well!!! OH! And use a more visibly plus model to fashion your cuts!!!
Now, I want to know, WHAT designers would you like to see do plus? Are you with me in these choices? Sound off and then share!!!!
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