In the last few years, the state of shops on the High Streets here in the UK have seen more closures than openings… BUT – one retailer is bucking that trend. Opening stores is not for the faint hearted and for retailer, Simply Be, it seems to be at the forefront of their minds.
After the first store opened in Liverpool last September, Simply Be is still knocking them out of the park, with recent launches in Bury and Doncaster. Britons up north are loving the new experience, with stores decked out fashionably and full to the brim, with the latest trends, as well as lingerie and shoes! To be honest – they sound like a “one stop shop” for fashionable, curvy wares! The Teeside store opens it’s doors for the first time tomorrow and more openings are expected in Leicester and Gateshead by the end of April.
Simply Be is doing “official VIP Launch Nights” as each store opens, where local press and fashion bloggers mix with long time Simply Be Customers. That’s possibly the coolest thing: Simply Be runs competitions in the lead up to each opening, so their actual fans and consumers can participate…
A Simply Be launch ticket is a hot little item.
Personally, I’m chuffed at how things are going. It feels so easy for curvier women to lament the state of fashion – when actually, right now – there’s a whole company in the UK re-committing to those women, by opening new stores and making curvy fashion even more accessible. I LOVE ordering online but the joy and ease of walking into a store and trying clothes, can’t be replaced. Simply Be is committing to curves with brick and mortar! As a plus-size gal, I couldn’t be happier! Last year, it was such a coup in the States when Simply Be opened the local website – it’s amazing that they have kept going – pushed further – and now have stores on the High Street.
Now I just have to convince them to bring one to London!
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