It’s the middle of winter… and while it’s quite chilly we reach to our clothes that are warmer, blended with fabrics that keep our curves warm. The cashmeres, wools, and heavier cottons- but how many items do you rock made with Merino Wool?
As a fabric snob, I die for fabulous fabrics (the better the quality the longer your garment lasts and the better it lays on your curves!). My sensitive skin and ample curves thank me constantly!
Now before some of you say that Merino Wool makes you itch, you must know that those that make you itch are from a certain quality or blend of wool! Alpaca Wool? That sets my skin on FIRE! (I learned the hard way!) but Merino Wool when blended right and of the highest quality is the business! In an effort to raise awareness and to educate us fashionistas, the Woolmark Company has re-launched the site, Merino.com in conjunction with its five year global fiber education campaign: The Merino. No Finer Feeling.
The objective behind the campaign is to remind consumers of the origin and provenance of wool garments, making a connection between how it feels to touch, and how it makes the wearer feel.
- ·No Finer Feeling™ – look behind the garment and think about the fiber from which it is made.
- ·Merino Wool has long been a favorite of designers because of its versatility and quality. It inspires designers.
- ·But young consumers, born in an era of disposable fashion, know little about the benefits of wool and in particular Merino.
- ·Merino Wool is the perfect fiber – natural, biodegradable and renewable.
- ·Merino wool is becoming the fiber of choice due to its performance and natural attributes
- ·Natural fibers are being preferenced over manmade fibers as people become more environmentally aware
Take a peek at their campaign video!
What do you know about Merino Wool?
Did you know that Merino Wool:
- ·benefits from natural breathability
- ·keeps you warm in winter, yet cool in summer
- ·drapes beautifully and resists creasing
- ·shrugs off stains and keeps its color when washed
- ·benefits from natural anti-static and anti-odor properties.
Merino.com provides information on Merino wool and a directory advising where to buy Australian Merino wool garments, as well as featuring a contemporary, visual style and ever-growing collection of informative resources.
Did you know that some of the top designers use Merino Wool?
Because of its versatility, high quality, and day to day functionality, influential designers and brands such as Giorgio Armani and Ermenegildo Zegna consistently use Merino Wool and they happen to be in partnership with The Woolmark Company!
Why am I sharing?
Well, asides from being approached to share this with you, learning about fabrications, how it works, and the differences of the quality and how it boils down to the bottom line, I think that this campaign is quite cool! Especially since I am so fussy with wool!
To find out more about “The Merino. No Finer Feeling Campaign,” please visit Merino.com!
Q.Do YOU wear Merino Wool?
**I was compensated to write this post. The thoughts and opinions about the above are all mine**