“Once Upon a Time, there was a curvy girl who loved fashion. Finding fashion that loved her back proved a bit of a challenge…“ –Eloquii
The anticipation for Limited’s plus size sister collection is finally here and with a story to tell as well!
“She didn’t want to dress solely in black, thank you very much. She loved color. She loved the latest runway looks. She loved stylish, well-made clothes that fit her body. Trouble was, she couldn’t find them. And she wasn’t alone in her frustration.
Several fashion bloggers voiced that frustration to The Limited CEO, Linda Heasley, at a style event
When was The Limited going to turn its focus toward stylish plus size women who actively want to participate in fashion? Why wasn’t the fashion industry creating more for bodies like hers than stretchy black pieces, dowdy oversize frocks, and cheaply made clothes that barely last a season?
She spoke for curvy women everywhere.”
After hearing the call of the plus size woman and her plight to find plus size fashion- from the boardroom to the bedroom, Linda Heasley heard our cry and call! Eloquii is the direct answer to this call and they have respectfully taken the Limited’s chic style and design aesthetic to fashion a collection that worked amazingly!
I am excited, because I have long been a fan of the Limited (in another life, I worked for the Limited Brands at Express for over five years!) and I have the fall 2011 look book for you to fancy your eyes on!
The Eloquii Fall 2011 Launch Collection
“ We’ve taken the uncompromising fit and fashion standards of The Limited and tailored them to deliver versatile pieces that get noticed in all the right ways.”
For the professional who works nine to five then lets it loose to have a drink or two with her girls, Eloquii fancies its plus size professional the same clean, sophisticated, and tailored fashionable options known so lovingly at The Limited.
For size 14- 24, with free shipping and returns, Eloquii is open for business ladies! You can check out Eloquii online, give them a tweet, or like them on Facebook!
Q. Which Pieces from Eloquii’s Fall Look Book are you digging?
Love a great deal? Use Code: Insider to take 25% off your first order!