Ann Taylor Cites Lack of Demand to Cut Plus Sizes Out
Another loss for the plus size woman. Ann Taylor announced yesterday that they would remove all size 16â€™s and higher from their physical stores, banished to online only. Ann Taylor would have us to believe that the lack of demand the reason for its announcement yesterday that they are eliminating size 16â€™s from its stores. Really?
According to an Ann Taylor representative, low demand for the size in both brands is the reason, but some beg to differ. Citing costs for patterns and production, some experts believe this is the real reason behind this cut.
Anne Taylor now joins the group of retailers who have once again banished its plus size options to the internet. Banana Republic, J. Crew, Gap, and Old Navy are all retailers who have abolished plus sizes within its store and now relegate it to online only.
If over 60% of the female population is sized 14 or better, why are the mainstream retailers not listening?
Is it really demand that has Ann Taylor ceasing its plus size options within stores? According to an article in Crainâ€™s New York Business online, the retailer is closing more than 160 stores, suffered a net loss of $334 million last year, and saw its revenue shrink by 9%. In January, Ann Taylor reported double-digit same-store sales declines for the fourth quarter of 2008 in both divisions.
It is unfortunate that this is happening and that the plus size woman has to, yet again, be another scapegoat. However, if sales continue to decline, do you think that they will realize, size had nothing to do with it?
Keep it Curvy.Confident.Chic.