Yes, ladies, you heard me right! The major newspaer in LA, The La Times has posted a very nice article voicing the concerns, frustrations, and hopelessness us Curvy.Confident.Chic. Fashionistas feel anytime we want to go shopping to don and score the latest trends in OUR size.
While I would love to take credit for this find, the ladies over at Manolo for the Big Girl posted this March 1st story.
Properly titled Fashion’s Invisible Woman, the LA Times interviews Rachel Pally and others while dancing through the industry to attempt to answer why it is excrutiatingly painful for a woman with curves to find what she wants. LOVED IT!
Read below for a snippet of the article, and then please share your thoughts!
…The average U.S. woman, who’s 162.9 pounds and wears a size 14, is treated like an anomaly by apparel brands and retailers — who seem to assume that no one over size 10 follows fashion’s capricious trends.
Fashion-forward boutiques such as Maxfield and Fred Segal rarely stock anything over a size 10, and in designer shops, sizes beyond 6 or 8 are often hidden like contraband in the “back.” Department stores typically offer tiny sections with only 20 or so brands that fit sizes 14 and up — compared with the 900-plus brands they carry in their regular women’s wear departments.
That leaves style-loving full-figured women with a clutch of plus-size chains including Lane Bryant, Fashion Bug, Avenue and Torrid. Or big-box stores such as Target, Kohl’s and Wal-Mart, the No. 1 seller of plus-size apparel in the country — though most of its selection consists of basic, often matronly items. Beyond this, plus-size clothing is largely relegated to the Internet, where customers who already have a complicated relationship with clothes are unable to see, touch or try on merchandise.
It often seems that it’s easier to find and buy stylish clothes for Chihuahuas than for roughly half the country’s female population.
Look Forward to your thoughts!
Keep it curvy!