Figure Magazine Folding!

… This was a painful decision to make … However, we are facing unprecedented economic times and unfortunately are unable to continue publishing layout…

In a letter addressed to its readers on February 10th, Figure magazine and Figure Magazine.com will be closing its doors. Citing “unprecedented economic times and unfortunately are unable to continue publishing,” Figure magazine will conclude publication after its March/April 2009 issue. Charming Shoppes, who is the parent company of Figure, encourage you to still visit in stores and online at www.lanebryant.com, www.fashionbug.com and www.catherines.com.

This is the second magazine solely dedicated to us plus-size divas that will close shop. While I was devastated by the loss of MODE, Figure closing its doors leaves me a bit conflicted. As I am continually looking and scouting for the freshest, edgiest, and most contemporary fashions for the Curvy.Confident.Chic. Fashionista, I have found that if I wanted to read a publication, I would hop over to Plus Model Magazine- who presents more of a global perspective, rather than the same vendors and offerings each month.

I wonder what does this loss and change say for the plus size community? Are we as fashion forward and savvy as our Vogue counterparts? Do we want the same edge, appeal, lifestyle offered to the straight consumer? Speaking for myself, I want the high end designers with the sexy, high quality, impeccably cut fashions, that I can look at when I read a magazine. I want options! I want to know I am getting top notch and know that half of the world will not be wearing the exact same thing as me! (That is a bit of the fashion snob in me!)

When I look at other publications online (where most of the burgeoning plus mags are) what is it that they offer that keep life breathing into them? Well, there is a sense of community and openness that I feel that is not so commercial with Venus and Plus Model Magazine. Even the newer magazines such as Skorch (welcome back), Bombshell (keeps it hot), Elegant Plus, The Move (up and coming), and Gemini (brand new) who all approach life as a plus size woman from very editorial perspectives- drawing and pulling inspiration from YOU. These magazines have a strong feeling on the pulse of the community, each from different and respectable perspectives.

Now do not get me wrong, I am not writing this in any way to downplay the severity of this loss of Figure Mag… but as another anchor magazine of the plus- size industry goes under, one must ask what opportunities and lessons can the rest of us look to and at to help sustain the rest of the online magazines.

Thank you Figure for your contributions and support you have given to the plus- size community. You will definitely be missed.

Keep it Curvy,

The Curvy Fashionista

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